Friday, July 25, 2014

Spotlight: TeaVivre

Three year old TeaVivre has already made a name for high quality Chinese teas. I've tried many of their samples in the past, and I've always found the quality to be great. I recently asked if we could do an interview, and they gladly accepted. After the jump you'll find what we discussed (answers are as provided by TeaVivre):
How did the company get started? Who are the founders?

This company was established by Chris Yang, Angel Chen, and Wenny Ren in 2010.

The team of TeaVivre has been engaged in E-commerce business since 2005 accumulating a lot of experience in customer service and network marketing. In 2010, we began to explore the idea of building a tea brand for online international tea retail marketing. China has the best quality teas but did do not have a good online tea brand for the global market. We invested a year in research, including visits to tea gardens and processing facilities all over China. In July 2011, was launched for the English-speaking market, as well as TheCalin for the French market.

Where is the company located?

Staffs of our operation department work in Sichuan Province of China, and our teas are stored in Xia'men, Fujian Province.

What are the company values?

TeaVivre is a group of tea lovers who all share a passion for drinking great tea and appreciate the healthy life style it brings. Our business ethic is one of honesty and trust, where the relationship and satisfaction of both our customers and our suppliers is our guiding principle.
How do you source your teas, and how often do you visit tea plantations?

Our teas are procured directly from the tea producers who have a proven track record in producing top quality teas using organic, traditional methods. This is to guarantee the freshness and quality of the tea we sell.

You can learn a more detailed sourcing process on our website:

Often in the spring, we visit the tea gardens the most frequently, while in other three seasons, it varies. Every year we will go to tea gardens at least one time.

What characteristics do you look for in the tea you are selecting to sell?

We look for teas which are healthy and good taste, can both satisfy your tea buds and reveal the beautiful nature of Chinese tea.

What are your personal favorite teas to drink?

Personally I prefer raw pu-erh the most. Raw pu-erh has the richest, the most changeful flavor. I can taste bitterness, sweetness, high fragrance, astringency, freshness, and mellowness from one single tea.

Do you have any personal tea rituals?

I often have my tea in the office of TeaVivre. The tea is brewed in the normal gongfu way, so nothing special as tea rituals.

When did you start drinking tea?

3 years ago.

I'm sure you get customers from all around the world, but where do the majority of your customers live? What are some of the most interesting places you've shipped orders to?

Many of our orders are shipped to USA. So we can say the majority of our customers live in the country of America.

The most interesting places could be New Caledonia, an island near the land of Australia. I’ve never heard the place before until I met this order.

What are your most popular teas?

I can tell four teas which have been popular for a long time:

Premium Dragon Well Long Jing Green Tea
Golden Monkey Black Tea
Organic Nonpareil Silver Needle White Tea (Bai Hao Yin Zhen)
Taiwan Jin Xuan Milk Oolong Tea
Our flower teas are also frequently seen in the top sellers list.

For someone that is just starting to learn about tea, what advice would you give?

If you just start learning tea, it’s better to begin with one kind of tea. With what you learnt from this tea, you can learn more quickly and efficiently with the other ones. For starters, green tea is much easier to learn.

The other advice for starters is to have a peaceful heart when making tea, thus you can taste, can smell, can see the true
Thank you to Stella from TeaVivre for answering my questions! Stay tuned for some new reviews of their summertime tea suggestions. TeaVivre created fun festivities for their 3rd anniversary. Be sure to check their website for more details.

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